Marketing Strategies for Engaging the Digital Generation
Technology is constantly moving and shaking. To help you stay competitive in this constantly changing landscape, I am going to share the digital marketing best strategies you need to focus on right now.
We will discuss many segments of marketing strategies!
• Fundamentals of Marketing
• Digital marketing vs. Traditional marketing
• CATT Marketing Funnel
• Integrated Digital Marketing
• Personal Branding (Mass Trust Concept)
Marketing is nothing new it’s been around for hundreds of years. But in the last decade, nearly every business has started to invest in digital marketing.
Many companies spend millions of dollars employing teams of marketing professionals who focus their time and energy into ensuring that their company’s digital presence is well-established.
In this article, you’ll get digital marketing tips you can integrate with your existing digital marketing strategy.
Before we jump into the digital marketing, let us learn about What is fundamental Marketing?
Concepts of Marketing
Marketing is not just about sending the product ‘s information message or pop-up message and emails to customers nor selling the products to customers.
Marketing is an art to understand the behavior and needs of customers and this art can be learned and taught through practical experience, not by theoretical knowledge.
Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”
To become good at marketing one must practice its communication skills really well by paying value to others with its words, as it is the number one skill needed to succeed in any career. When you are communicating with your customers you should be very much careful with your words.
If you deliver a message to the audience with heavy words and heavy terminologies. It won’t work. You need to use the language that audience understands.
It is always a two-way process; therefore, we must also understand them better and ensure that we communicate effectively. In today’s business world good communication is necessary at all levels to become more productive, enhanced professional image and to ensure successful response with the people. This skill if worked upon can be greatly enhanced just like the other skills, and to build an empire you would need it thoroughly well. It is well said that Good marketing is all about good communication.
How to choose the best strategy for your company?
Traditional v/s Digital Marketing
The main difference between these two marketing methods is the channel through which we reach out to people and convey our messages to them.
Traditional marketing:
Traditional Marketing refers to any type of marketing that isn’t online.This offline marketing uses offline media such as TV Marketing, SMS Marketing, Outdoor advertisement, Radio Marketing, and Billboard Marketing for advertising.
Traditional marketing is more impact full, permanent, and memorable but it is expensive and difficult to measure the campaigns while having no direct interactions with the customers.
In Traditional Marketing, it is all about reaching a big general audience and winning by numbers. The more people see your ad, the more leads you attract.
What is Digital Marketing?
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
But in many ways, digital marketing is no different than traditional marketing. The core of it is simple. it is a strategy that uses online tools, platforms, and channels to promote a product or service.
All advertising, communicating and engaging with a target audience is done via the internet.your digital marketing strategy is the specific steps and actions you can take to achieve your goals.
There are several types of digital marketing. Here are the most common:
• Search engine optimization (SEO)
• Pay-per-click advertising
• Email marketing
• Content marketing
• Social media marketing
• Affiliate marketing
• Mobile marketing
You probably already use most of these online marketing strategies. But are you using them effectively?
What are the Benefits of Digital Marketing?
A powerful digital presence can help your business in multiple ways:
• It will make it easier to create awareness and engagement before and after the sale.It will help you convert new buyers into loyal customers.
• It will kick start word-of-mouth advertisement and social sharing to help expand your presence even further.
• Allows you to see exactly what your competitors are doing.
A solid digital marketing strategy will help your business reach its full potential in a cost-effective and efficient way. It’s no wonder more and more businesses invest their time and money in improving their digital marketing efforts.
Both traditional and digital marketing has its own advantages and drawbacks. The way to reach your audience and customers completely depends on your product or the services you are providing.
If you are using digital marketing to reach your customer, you need to focus on CATT marketing funnel.
What is CATT marketing funnel?
CATT funnel is based on your niche. First of all, you should have to find the proper niche. For that, you must be passionate, have the talent and there should be market requirements for your passion and skill.
The CATT marketing funnel talk about the formula of wealth, which is:
Wealth= n^ CATT (n to the power of CATT)
Wherein, n= niche which you choose
Wealth= n^CATT
The results we gather highly dependent on the type of niche you select and work on according to the CATT framework to grow significantly.
Content – It is the core component. The content must be accurate and it must solve the user’s problem. Good quality content will help to get more attention and they will allow us to build trust. The contents can be in any form- blogs, YouTube videos, posters, podcasts, etc.
Attention– After creating the content, the next step is to bring the attention of the target customers to the content. Consider choosing both organic and paid traffic. You can use Google Ads, Facebook Ads, LinkedIn Ads. For paid traffic. SEO is the way to get organic traffic to our content.
Trust– You have to build trust to generate leads. It can be done by increasing engagements using social profiles.
Transaction– The final procedure is to sell our products and services. Now people trust us, so next is to convert them into transactions. For this, persuade the leads through different channels like webinars, a sales video, events. Promote your products and services to make them buy your products and services.
Integrated Digital Marketing
Integrated Digital marketing is integration of multiple marketing strategies.
Types of Digital marketing strategies are
• web development and design
• search engine optimization (SEO) and search engine marketing (SEM)
• content marketing
• social media marketing
• local listings management
• paid advertising (or pay-per-click advertising) campaigns
Content in the center, drive attention through paid advertising, build trust through email marketing, SEO and Social media and do transactions through sales & conversion.
The idea behind integrated digital marketing is that, while each individual strategy doesn’t have a huge impact on its own, when used in combinations, you can create a more influential online presence.
Personal Branding
The best known will always beat the best.
Personal branding is not self- marketing. Neither it’s about advertising yourself.
It’s about creating the values in the lives of others and being known for it. It’s about creating a perception of yourself in the mind of others.
I have created this blueprint for the people who want to start their Personal Branding journey from scratch.
The mass trust blueprint is a cycle that consists of the following:
Learn:
You start by learning a new skill that interests you by following your passion, understanding the concepts, remembering the facts, and implementing the procedures.
Work:
Here you implement your skills by putting it to work by getting a job or freelancing or working on your own projects.
Blog:
Then with the knowledge you have gained and the experience you have gained, you write about these and start blogging. When you write, you’ll understand it better and you will also start building your own personal brand.
Consult:
Consulting is the next step in providing value to the businesses. In this step, you use your skills and work with other businesses directly rather than working for another business.
Mentor:
This is a stage where you start guiding other people who aspire to become like you or even greater than you one day. This will help you scale your understanding to a whole new level.
Start up:
Use your skills and start a start up to put those skills to practical use and help businesses at a larger scale.
learning of marketing, understanding and implementing the concepts of Digital marketing and with success mindset you can reach heights in Digital marketing with DigitalDeepak .
Having said this all you can grasp the concepts told here to go on for making a digital empire come true in real world. This can be achieved if you keep working towards your goal with focus, determination and hard-work.
Thank you for reading this article. If you have any doubt or any suggestion please leave a comment.
Have a Good day ahead.
